Marketing might be an ever-evolving business activity, but the basics remain the same. Regardless of the niche, brand image and other factors, most businesses need to spend on promotional products at one point or the other. Now, there are several advantages of using promotional products, and if you work with known vendors like ConceptPlus, you will have no dearth is choices in terms of novelties and products. The big question is – How to choose the right promotional products, especially for customers? We have a few pointers below for your help.
Start with your objective
As mentioned, promotional products are used as a part of the regular marketing plan, but typically, this precedes a special event, occasion or launch. You need to be clear what you want to achieve with the campaign in the first place. For example, if you are launching a new drink, it makes sense that you offer samples with your existing products or create plastic tumblers that teases the launch. Knowing the objective helps in narrowing down the product choices.
Consider the top options.
Certain categories of promotional products may seem generic, but since these are useful to the customers, opting for one or more always makes sense. For example, most customers would prefer a promotional T-shirt, provided they have the size choice. Some of the other relevant and known categories include drinkware, writing instruments, outerwear, technology related items like USB drives and headphones, caps, headwear, and even desk supplies.
It needs to be relevant
Most brands often forget that promotional products need to be relevant to their purpose. For example, if you are trying to launch a new drink, offering drinkware instead of calendars is always a better choice. Sometimes, such products can be offered just like that – just to boost a brand’s image, and in that case, you can almost choose most of the categories.
Select the right vendor
As we mentioned at the start, selecting a reliable and experienced vendor does make a difference, because they can guide your marketing team about products and how things can be customized. You also get a whole bunch of categories and products to choose from, which is a big advantage, because you don’t want all promotional products to look the same.
Check online now to find vendors and create a plan as how you wish to promotional products and novelties over the next year for your brand marketing needs.