Promotional items are often misconceived when it comes to marketing. That’s simply outrageous, considering how promotional items have been gaining traction over the past few years. From T-Shirts to flashlights, businesses offer a plethora of promotional items with the intention to enhance brand awareness and foster deep relations with their customers. Here are 3 popular myths about promotional products debunked for you:
Myth 1: Promo Products wouldn’t suit my business
Fact: There’s a wide range of promotional items that can often be used in marketing campaigns, giveaways, tradeshows, fundraisers, product promotions, as a thank you-gift…you name it. Regardless of your business type, promotional products will be a valuable asset that brands and marketers can harness to achieve their goals.
Myth 2: They are Expensive
Fact: As mentioned earlier, promotional products come in a range of varieties and price points. It all goes down to the choice of the marketer to find the right product that suits their budget. Moreover, advertising with promotional products is one of the most cost-effective marketing strategies any business can adopt today. Promotional products pave the way for increased brand exposure, relative to other advertising methods. Studies show that customers recognize a brand easily with a promotional product.
Myth 3: Cheap Promotional Items are Okay
Fact: Absolutely not! Customers always expect quality and value from a product, whether they have paid for it or received it for free. A promotional item that is cheap or devoid of quality will simply be tossed into trash in no time. On the flip side, customers tend to keep the item if it’s something they consider it worthy. The longer they use your promotional items, the better will be your brand exposure.
Promotional items are in no way an afterthought. It’s high time you get over the aforementioned myths, and incorporate this proven marketing strategy into your plan. Discover the ideal product for your target audience and choose a reputable supplier of promotional items that can promptly respond to your needs.